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Morgan Stanley Raises SoFi Price Target Amid Consumer Finance Sector Shift

Morgan Stanley Raises SoFi Price Target Amid Consumer Finance Sector Shift

Published:
2025-09-29 20:10:03
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BTCCSquare news:

Morgan Stanley lifted its price target for SoFi Technologies (SOFI) to $18 from $13, reflecting a revised outlook on North America's consumer finance sector. Analyst Jeffrey Adelson upgraded the group to "In-Line" from "Cautious," citing improving credit conditions and declining interest rates as key catalysts.

SoFi shares have surged 78% year-to-date, fueled by robust member growth and execution. The fintech's momentum persists despite Morgan Stanley maintaining a Sell rating, with analysts arguing current valuations already price in optimistic growth scenarios.

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