Morgan Stanley Raises SoFi Price Target Amid Consumer Finance Sector Shift
Morgan Stanley lifted its price target for SoFi Technologies (SOFI) to $18 from $13, reflecting a revised outlook on North America's consumer finance sector. Analyst Jeffrey Adelson upgraded the group to "In-Line" from "Cautious," citing improving credit conditions and declining interest rates as key catalysts.
SoFi shares have surged 78% year-to-date, fueled by robust member growth and execution. The fintech's momentum persists despite Morgan Stanley maintaining a Sell rating, with analysts arguing current valuations already price in optimistic growth scenarios.